Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

1. Avoid using dark colors , dull colors.
2. You logo design should be simple and clear.
3. Logo should be easy to descrice.
4. Logo should be recognizable and memorable.
5. Don’t use more than three colors.
6. Don’t use cliparts.
7. Don’t use more than two fonts.
8. Make sure your logo should be scalable.
9. Logo should be conceptwise balanced.
10. Choose your target audiance a start designing concept.

Logo Design process:

1. Explain about Your Company and your target audience – The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A good Corporate Identity (Logo) can stand life long for a brand.
Written by

Internet Marketing Company

Link Building Ideas:

1. First Set a clear goal
2. Make sure your website has keyword reach content telling that your website is worth linking.
3. Determine your target authority websites to link.
4. Create a quality link partner

Fastest ways to have better inbound links:
• Link Exchange with link partners
• Forum Participation
• Blog Participation
• Article Writing & Submission
• Directory Listings
• Classified Ads
• Press Releases

Written by

Internet Marketing Company

So it is of three main steps

1. Planning
2. Researching
3. Implementing

Planning:

In Search Engine Optimization planning is the most important aspect. We need to plan the process according to the customer present Search Engine Optimization strategy.
Planning is nothing but a complete process of SEO and the strategy which we are going to implement.
It is key primary part to achieve search engine domination.

Planning primarily includes

• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competatitors
• Creating a Strategy

Researching:

It is one of the key aspects which in turn provide results according to your decisions.
We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:

By taking consideration of above planning options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.
Steps to follow while implementing SEO process

• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking

Sometimes we need to change the above strategy according to the competition strategy.
While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like

• Planning
• Researching
• Implementation

A <a href=”http://www.toputop.com” target=”_blank”>SEO Company</a> need to follow these three main tasks.

Your marketing company should adopt these steps to achieve good rankings in the search engines.
Every step is very important while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.
But we should not expect overnight results. We should implement it and we need to have patience for the results.
Written by

Internet Marketing

The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.
What is VXL’s Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won “Highest IT-Hardware Exporter Award in Non-SSI category” for year 2006-2007.
VXL’s Dilemma

VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it’s high time that company starts thinking about Indian market.
How to market TC in India?

Company’s products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME’s (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:

1. How to provide maximum utility without making product too much complex?

2. How to convince existing clients to change from fat clients to thin clients?

3. How to market TC in India?

Actually the answer of third question will give us a frame work for finding the answers for first two questions.

I will consider VXL a minimum risk taking company. It’s more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.

In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.

VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception

We can roughly divide the customers into two categories:

* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Fat client. For example Velankani group’s upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani’s are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they acquire fat clients (FC) for their project, they won’t be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.

* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don’t have their own IT department. They generally play safe and go for the fat client technology being used by other players in their segment. More over they consider their computing needs are minimal and don’t find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.

Market Redefinition

Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing “system” of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.

Docutel: This manufacturer of automatic teller machine (ATM’s) supplied virtually all the ATM’s in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks’ total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion

Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their “strategic window” closing as computer systems producers move in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are planning to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.

As the competition grows SME’s are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.

References:

* http://www.vxl.net

* The Windows Embedded Family: An Integrated, Scalable Platform for Building Thin Client Devices(Microsoft)

* Strategic Window: Derek F. Abell(Journal of Marketing)
Written By: Vinaytosh Mishra

Internet Marketing Company

It is nothing but Internet marketing.

If you have a website newly created or renovation of existing website you require to be make a note to all the customers and end users that you started a new service, new strategy or new improvements.

It’s a very time taking and it will take lot of efforts   in process to intimate to the know people.

Situation analysis à Objectives à Strategies à Tactics à Actions à Control

Before starting with internet marketing analyze the situation and make it innovative than others and plan according to the situation and always compete with the competitors and knowing about their concepts and analysis about the present market. Always keep an eye on client requirements to improve the process of clients business with the business what you already in.

Situation analysis

1. Where are we now
2. Customer insight
3. Brand perception
4. Internal capabilities

After analyzing the situation you will have to set an objective.

Objective means what you have to do by this situation

what we will get by going with this situation and how we will improve the objective by analyzing the situation.

Objective contains 4S model

Serve (Customer Satisfaction and targets )  à Sizzle(site stickiness and visit duration) à Speak (speak to no. of existing customers) à Save (Qualified efficiency gains)

After analyzing the objective set the strategies of phases,

In internet marketing à we have some set of predefined phases they are

Re-define and Refine plan Action Evaluate

In each phase of you strategies you have to take care of all the above three steps weather you are in right track with your business.

Tactics : Knowing the tactics plays key role in internet marketing one should have  keen observation of  competitors and knowing them in advance and keep a good innovative tactics on them.

Tactics include

1. responsibilities and structures
2. Internal resources and skills
3. External agencies

Action : Act according to the people who are following you business and whom you  are followed.

Action includes

1. E-marketing mix
2. Social networking
3. E- campaign

Control – keep a over all control on the business of what you are doing with proper prospective and objective.

Control includes

1. Targeting , segmentation, positioning , integration , Tools ( web functionality email, newletters etc)
Written by

Internet Marketing Company

DAB is proposed by the British Broadcasting Corporation.
China ran a trial in Fo Shan city about this DAB.

Digital Audio Broadcasting is also known as Eureka 147.
DAB is ETSI standard.It is High definition radio project.
It is a digital radio technology.

It is most popular in UK and European Countries.

Updated version of DAB is released in 2007.Updated version is call as DAB+

But DAB sounds worse than FM.Main reason for bad sound quality is broadcasters using bit rate levels that are too low.

Digital Audio Broadcasting is a Single Frequency Network

All transmitters send an unique signal.So tuning is done automatically.
A 1.5 MHz for 10 services cover entire country using a single frequency network.
So it is 15-20 times more efficient.

Normal Audio has 24ms MP2 frames whereas DAB frames are 96ms.

Uses of DAB:

Sound is CD quality

Multiplex

• Free mobile reception

• It has Spectral Efficiency

• It has European Standards

• We can receive both Data,Audio

Dynamic Range Control

• Lower transmitter power

• No tunning

Digital Radio:

Digital Radio is the future radio.

Switzerland is the first country which is developed this Digital Radio by 90% .

It is well suited for radio receiving on the move in the outside.

Main feature with this digital radio is when you switch NO it will automatically detect date,time and no.of available radio channels.

So no more tuning of different stations.

DAB has good reception quality.

Digital Radio has two standards:

DAB = digital Radio in MP2

DAB+ = digital radio in new MP4
Digital Audio Broadcasting system was designed in the late 1980s.
Its main purpose is to provide radio at CD-quality.

DAB is proposed by the British Broadcasting Corporation.
China ran a trial in Fo Shan city about this DAB.

Digital Audio Broadcasting is also known as Eureka 147.
DAB is ETSI standard.It is High definition radio project.
It is a digital radio technology.

It is most popular in UK and European Countries.

Updated version of DAB is released in 2007.Updated version is call as DAB+

But DAB sounds worse than FM.Main reason for bad sound quality is broadcasters using bit rate levels that are too low.

Digital Audio Broadcasting is a Single Frequency Network

All transmitters send an unique signal.So tuning is done automatically.
A 1.5 MHz for 10 services cover entire country using a single frequency network.
So it is 15-20 times more efficient.

Normal Audio has 24ms MP2 frames whereas DAB frames are 96ms.

Uses of DAB:

Sound is CD quality

Multiplex

• Free mobile reception

• It has Spectral Efficiency

• It has European Standards

• We can receive both Data,Audio

Dynamic Range Control

• Lower transmitter power

• No tunning

Digital Radio:

Digital Radio is the future radio.

Switzerland is the first country which is developed this Digital Radio by 90% .

It is well suited for radio receiving on the move in the outside.

Main feature with this digital radio is when you switch NO it will automatically detect date,time and no.of available radio channels.

So no more tuning of different stations.

DAB has good reception quality.

Digital Radio has two standards:

DAB = digital Radio in MP2

DAB+ = digital radio in new MP4
Written by

Internet Marketing Company

Viral/Video Internet Marketing is next Generation Marketing.

It is Consumer to consumer Internet Marketing by word of mouth.

Key Steps in Video Marketing:

• Videos Optimization is highly important.
• Market Your Videos through online and achieve good search engine rankings.
• Target your video for right audience.
• Concept plays a key role.
• Need to include easy sharing social media options.

Success Factors in Video Marketing:

• Concept
• Creativity
• Visual Design
• Background Sound
• Consistent flow
• Minimum Timeline
• Choose the right platform to promote
• Identify your audience
• Short ,simple and embeddable

Not to do in Viral Marketing:

• Making your concept too long
• No clear introduction
• Designing a video by expecting results
• Not having valuable information
• Serious and harsh concept

Brands which are successful through Video Marketing:

• Hotmail
• Gmail
• T-Mobile

Viral/Video Internet Marketing can have

• Quick Mechanism
• Consistent Control
• Easy Tracking

Viral/Video Internet marketing can increase

• Brand awareness
• Link Popularity
• Targeted traffic to your website

Key websites to consider in Viral Marketing:
• Blip.tv
• VideoEgg
• Dailymotion
• YouTube
• Veoh
• Google Video
• Grouper
• Jumpcut
• AOL
• Eyespot
Written by

Internet Marketing Company

Three important factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is important in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them difficult to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency
Written by

Internet Marketing Company

There is a huge range of things .htaccess can do including:

password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Custom Error Pages

The first use of the .htaccess file which will cover is custom error pages. These will allow you to have your own, personal error pages (for example when a file is not found) instead of using your host’s error pages or having no page.

This will make your site seem much more professional in the unlikely event of an error. It will also allow you to create scripts to notify you if there is an error (for example I use a PHP script on Free Webmaster Help to automatically e-mail me when a page is not found).

You can use custom error pages for any error as long as you know its number (like 404 for page not found) by adding the following to your .htaccess file: ErrorDocument errornumber /file.html If the file is not in the root directory of your site, you just need to put the path to it: ErrorDocument 500 /errorpages/500.html

These are some of the most common errors:

401 – Authorization Required

400 – Bad request

403 – Forbidden

500 – Internal Server Error

404 – Wrong page

Then, all you need to do is to create a file to display when the error happens and upload it and the .htaccess file.
Written by

Internet Marketing Company

Electronic commerce is conducted between business to business and between businesses and consumers. Electronic commerce is generally considered to be the sales aspect of E-business.

It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

E-commerce marketing, internet marketing:

E-commerce marketing can be done through internet by using website which is the most powerful marketing tools for the business. Internet marketing is online web site development and its further promotion. Now-a-days Internet marketing is the best way to succeed in the online business.E-Commerce marketing along with the advertising systems makes the business to reach at optimum level.E-commerce makes the marketing easy, faster, efficient and maximum accurate.

E-commerce, Web designing and development:

Trading on the Internet, credit card payment, and virtual shopping carts are being used by today’s generation points to a new direction in commerce (ecommerce). The ever-increasing ecommerce solutions are serving businesses worldwide at an extreme extent.   Businesses, to compete in today’s market, need a dynamic web designing and development.

E-commerce advertising:

Ecommerce advertising allows you to place advert for other companies and services in the site by way of banners or, perhaps text adverts which makes your site most popular, increase the business and maximize the profits.

E-commerce play vital role in faster economic growth by using the modern technology. It provides larger employment. It improves the technological stands of the people lives by using the contemporary methods of technology in the fast growing world.

Even though ecommerce provide the advanced modern technological facilities, there is another dimension to its usage i.e. it is using in fraudulent manner.Even though there are some policies and laws to protect the same, we have to improve the laws to minimize the defects and frauds  to use the ecommerce at utmost extent to improve the business in order to achieve the faster economic growth.
Written by

Internet Marketing

Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is important
• Inbound / Outbound Linking
• Video Length:  Should be short length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are important
• Anchor text is must
• Use RSS file
• Create a video site map
• Upload, download or embedded should be easy
• Watermark your video with your brand name

Major Players that can support VSEO are

• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design:  Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization:  Background image, Logo, Taglines etc
Written by

Internet Marketing

· What is your website Goal?

· Determine the purpose of your website?

· Determine your target audiences?

· Determine your target age group?

Process:

1. Fix your website goals
2. Study your audience
3. Analyze your competition websites
4. Fix the resources for your website
5. Create a sitemap
6. Start Design

Core Design Process after starting your design

* Design
* Production
* Evaluation

A web design process can give good results. Basic process to follow

* Creative Meeting of the client
* Initial Concept Design
* Website Design
* Review and Presentation to the client
* Website launching

Usability:

Consider Usability also while creating a Creative web Design. Usability plays an efficient role while you are creating a new website.

10 Points to consider in Usability

1. Don’t use frames
2. Use cutting-edge technology
3. Create fresh content
4. Use little animations
5. Use simple URL structure
6. Don’t use hidden pages
7. Don’t use long scrolling pages
8. Use simple forms rather than long forms
9. Use clear navigation
10. Reduce loading time

Best Characteristics of a good creative web site

* Well Organized
* Easy navigate
* Attractive colors
* Attractive Fonts
* Quality Content

By using Creative Web Design Businesses can

* Target new markets segments and customers
* Keep your clients informed about new launch, news, information, support and documentation
* Registrations can done online
* Easy customer support can be provided
* Can promote your website in online and reach new market segments

Most powerful design elements to keep in mind are

* Navigation
* Layout
* Load time
* Browser Compatibility
* Color
* Website design
Written by

Creative Web Design

In the 3 M’s of Business model Marketing play a key role.

3M’s are  Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P’s of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Short Term Factors in Marketing System are

Product
Place
Price
Promotion

Long  Term  Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

Written by

Internet Marketing Company

Creative Web Design Process:

- Initial process
- Conceptualization
- Planning
- Modeling
- Execution
- Launch

For every creative website we need to execute the plan in a sequential manner

1. Collecting the information
2. Determining website pages and navigation
3. Initial Design mockups
4. Writing / Creating website content
5. Revising total website
6. Final website approval
7. Testing and launching
8. Optimizing the website

There are two main design elements in a website
- Home Page Concept
- Inner Page Concept

Home Page Concept includes

- Logo
- Main Navigation
- Website Search functionality
- Sub Navigation
- Images
- Flash Header
- Main Content area

Inner Page Concept

- Main Content area
- Image Gallery
- Video Gallery
- Main-Navigation
- Sub-Navigation
- Contact Forms

Types of Website Design:

- Enterprise design
- Content-centered
- The Big Header type design
- Technology driven design
- Web App design
- User Experience driven design
- Illustrated Character type design
- Completely Flash Design
- Completely CSS design
- Portfolio type model
- Blog type design

Different types of layouts:

- Symmetrical layout
- Asymmetrical layout
- Dominative layout

Types of Navigations:

- Site Structure Navigation
- Function Navigation
- Direct navigation
- Reference navigation
- Dynamic Navigation
- Breadcrumb Navigation
- Step Navigation
Written by

Creative Web Design

Leaflets are a type of open letter or postcard, designed to be handed out to people, either by hand, by post, inserted in local newspapers for distribution, left in venues, shops, restaurants, cafes, libraries… ANYWHERE where they will catch a person’s eye.

Why produce a leaflet?

A leaflet gives you a chance to put across your argument and to draw attention to your organization, cause or event. A leaflet also gives you the space to present your ideas clearly and with graphical impact. Furthermore as people can take your leaflet home with them, it means they have more time to absorb to your message and to keep a visual reminder of it. Indeed, once distributed, the leaflet may end up being read by many more people that the person it was handed to, widening its impact still further.

Designing a leaflet – the basics

Leaflets are for delivering useful, reusable information. The size and shape of the leaflet is a major factor in its success. A leaflet that people can’t fit easily into a pocket or a bag will be thrown away. Take a piece of paper out of your printer. It should be A4. Now fold it in half, that’s known as A5, now fold it in half again, that’s what A6 looks like. Leaflets are normally created from a single sheet of paper, folded in half (to A5) or in three (to A6). Most leaflets start life as sheets of A4 paper – your design should also start there. Leaflets may seem suitable for audiences who don’t read much or well. However, well-written material will always enable people to make more informed judgments quickly. Don’t cram it with text. People won’t read it. Instead aim for clarity, strong argument and quality.

Designing a leaflet – step by step

When designing a leaflet, you are expressing yourself not only with words but also with pictures and graphics. How you present these pictures and graphics will also contribute to the way readers perceive their importance.

There are four clear tasks in the design of a leaflet.

1. Decide what you want to say

You must be clear in mind about the point you want to make. Though you have lots of space in a leaflet you still want it to be clear and persuasive. If the leaflet is being produced by a group, you should discuss this overall concept together.

2. Text editing

Someone needs to write the text or choose bits of other people’s text that are particularly effective and put these together to make up the text for your leaflet. Remember, your text must be

a) Persuasive,

b) Interesting to read, and

c) Catchy and memorable. Format your text to make it punchy. Use short paragraphs and mark them with headings. Use bullet-pointed lists which are easy to read. You can pull out single lines and highlight them in a different font size or color to make a strong point.

3. Picture design

Make sure your pictures help to get your message across. Commonly you may choose to use

a) Pictures from official sources such as NGOs,

b) Pictures that you drew or created yourself,

c) Pictures taken with a digital camera,

d) Pictures downloaded from the internet, or

e) Powerful graphics such as graphs. Make sure you have permission to reuse these pictures for your leaflet, though.

4. Layout design

The layout of your leaflet needs to be thought out very carefully. Work out with the rest of the group what text and pictures you will have. Using a piece of plain paper sketch out:

* Where blocks of text will go

* Where headings will go

* Where pictures will go

* How big the various bits will be Try to think of colors for the text and background, too.

5. Make a booklet

Imagine an A5 leaflet. Effectively it has a front and back cover and a two page spread inside. The front cover lends itself to a single, powerful statement and a hard-hitting graphic to support the leaflet’s title. These should be gripping enough to make anyone want to read on. On page two you can set out the problem: for instance, the situation against which you are campaigning. On page three, right opposite, you can explain what you are trying to do about the situation on page two – and how, when and where.

Finally, on the back cover, tell us about yourself and your organization. Don’t forget to include contact details for people who want to know more or want to get involved. If you are working in association with another organization, be sure to mention them. See if you can add their logo to your flyer. Their support will add authority to your efforts.

6. PCs and printing

You will need to type and design your leaflet on a computer. For typing and formatting text, you will need a word processing program such as MS Word. Later versions of this program will also handle basic graphics. More experienced computer users may prefer to use specialist graphics programs such as Quarkxpress or Adobe Photoshop for the design process. If you do not have a computer yourself, or do not have a friend or colleague who will lend you theirs, head for your local library where you can get internet access and a PC to use for free. Though it is possible to print off your leaflets on a computer, it will be a long and laborious process. Furthermore your computer’s printer may not handle graphics and colors well.

Your best bet will always be to give the job to a professional. Any small printer will print, cut and fold your leaflets and may even help you with design. There will be a charge for this service so get a couple of quotations from different printers. Remember too that a quotation is just that. See if you can get these prices reduced if you supply your own artwork, order a smaller (or larger print run) or reduce the weight of the paper you are printing on. They may even offer you a discount if they agree with your cause.

7. A word about printing

Finally be aware of the following:

* All printers will cut your leaflet to size, so you must leave a “bleed margin”. This is a space of 2mm around the edge of your design which can be lost in the cutting. Don’t run any text into this space.

* If the quality of an image is too low, its corners will “pixel ate” and go jagged. Your images should be saved as 300 dpi and preferably stored as JPG or TIF files.
* If you paper is too thin, heavy colors from one side of the paper will leak through to the other.

Did this guide help? Do you have other things you need to know? Do you have some tips we could add? Let us know.
Written by

Creative Web Design

Branding is a well defined process, not a task

Branding is personality of a company.
“Brand Identity is very important for your Business”

In branding there are two most important elements

· Positioning
· Identity

Purpose of Brand:

* It can Inspire the organization
* It can Motivate
* It can Connect
* It can Simplify
* It can Inform and engage

Aspects of Brand:
· Your Brand Image
· Your Brand Identity
· Your Brand Position

“Branding place a key role for business growth”

Corporate Identity:

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts:

· Corporate Communication

· Corporate Value

· Corporate Design

Corporate Identity Guidelines:

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules:

· Logo protection Zone/spacing should be maintained

· Use of Logo Colors should be minimum

· Logo Variations – Minimum Size Use,Websafe & PowerPoint

· Digital File Formats Compatible – IBM Compatible, Macintosh Compatible

· It should be well fitted to the promotional items

5 Important points to consider while creating a brand identity.
· Name
· Logo
· Tagline
· Color
· Font

Benefits of having a brand identity for a company

· To look Bigger to the outside world
· To attract clients
· To create a brand yourself
· To convey that you are well established
· To explain your thoughts and vision
Written by

Internet Marketing Company

Again, there are plenty of ways that people can arrive at a website. They can get to a website by going through a search engine, by getting a link from a friend, by linking to a site from another site, by seeing an advertisement with a website address, by manually entering a website address in their browser, or by clicking on an ad they see online. Of those, search engines direct the most traffic by far. Internet users have found that, as search engines improve, the results they get by typing in only a few keywords gets them to the websites they want to see. This is why search engines direct so much web traffic in this day and age.

Since the vast majority of web surfers use search engines to find web pages, not catering to this traffic could be harmful, even lethal for a web-based business. Since the vast majority of search engine users also prefer organic search listings to paid or sponsored links, page ranking becomes important. A website can use all the paid advertising they can afford, but they just won’t get huge results unless they combine their paid advertising with SEO techniques to improve search engine rank.

The importance of page rank can be overemphasized by some businesses, however. Some companies want to concentrate almost exclusively on their page ranking for a particular keyword but fail to recognize the other important aspects of the website. The goal of any website isn’t to increase page rank. The goal is to increase visitors. Concentrating only on page rank, but not taking other aspects of the site into account—for example, design, usability, and functionality—can be detrimental to the site. Remember that users want an all-around good experience from any website they visit. They want content, usability, and good design all rolled into one. Also, not every user that visits a site will be the same, and not everyone that arrives at a website will arrive at the site the same way or using the same keywords. Having a good, overall plan to use many different keywords and SEO techniques helps website owners cater to all users and increase overall traffic now and in the future.

Improving search engine rank is the ultimate goal of SEO, generally. In essence, this rank decides a lot about a site. Since most people choose websites on the first page of results or even just the first two or three results, having a high ranking means increased visibility to search engine users. This can mean more visitors and, ultimately, more business. Websites cannot magically create a higher ranking, nor can they use one single technique to dramatically improve their rating, but taken as a whole, SEO is a combination of several techniques that will ultimately improve a website’s rating.

Clearpath Technology is a SEO Firm providing Search Engine Optimization, Link Building and Internet Marketing services. For more details, visit http://www.clearpathtechnology.com

One challenge with SEO is the fine line between search engine optimization and spamming. The SEO techniques described in this book are legitimate practices and readers are encouraged to use these practices in a responsible way. There are some techniques, however, that can constitute spamming. Problems can arise if webmasters use “spamming” techniques without actually knowing what they are. Spam is a term generally used to describe unsolicited and unwanted email. The use of the term has grown to include any kind of advertising that is unwanted, disruptive, and underhanded in some way.

For example, “spam” websites are websites that use shady tricks in order to draw a visitor’s attention to their site so that the visitor sees their obtrusive advertising, but doesn’t get anything in return, like good content. The worst sites use a large number of popup windows, pop under windows, or even install programs onto the visitor’s computer without his or her knowledge, all with the intention of bombarding the visitor with even more advertising. Not only are these sites annoying, they ruin the experience for the user who wants content, not ads. This is why especially shady spam sites are often removed from search engine databases altogether.

Another problem is the number of companies that want to scam web designers out of money by promising these companies SEO services. Sometimes they don’t deliver an acceptable product, if they deliver one at all. Sometimes they simply offer spamming techniques as a solution. Some make wild promises that they simply cannot keep or guarantee.

SEO isn’t free. Much like advertising, SEO costs web designers. If a company isn’t paying for an SEO consultant to optimize its page, the company must take the time to learn and implement all these techniques themselves, which can be costly as well. Some companies simply don’t have the time or resources they need to adequately update their page for search engine optimization.

Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a SEO firm based out in New Delhi, India.

A company’s SEM plan is their way of using marketing to attract visitors. Any web-based company will want to devise a plan depending on their budget, amount of time, and the image they want to project. The company will then set up a plan and change the plan around depending on which techniques work and which ones don’t. More information about specific advertising and marketing techniques is outlined in a later chapter.

A company that wants to use SEO will probably already have a short-term and long-term marketing plan for the website. The company will create goals for their site like “increase search engine traffic,” or “increase overall traffic,” and then will plan out several ways to achieve those goals. This is the SEM. If a company wants to boost overall traffic to a specific website, there are several ways to accomplish this goal. One way is to use SEO techniques to increase the ranking of the site in search engines. There are other paid or advertising-based methods that company could use as well, such as online advertising.

In general, a good overall SEM will include several different techniques to try to increase visibility for a website, but this is dependent on the company’s time, talents, and budget. If a very small company doesn’t have the cash to pay for advertising, perhaps they’ll concentrate on SEO until their cash flow improves. If a large Fortune 500 company wants to increase visitors, their SEM will include SEO techniques and an overall marketing blitz that includes paid online advertising, paid offline advertising, and more.

Clearpath Technology Search Engine Optimization company based in New Delhi, India provides private label SEO services for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.

Some companies and websites don’t want to use SEO practices on their websites. Not everyone wants to have their websites appear in search engines, and some could care less if their website addresses appear at the top of search engine results. For example, if a company creates a website that’s for employees of that company only, they generally want to keep this website a secret and only publicize the site to employees of that company. In that case, the company won’t use SEO techniques on that website. If a company puts a website online with secret information that requires a password, they also won’t want the search engine to find this information. Company websites, or any other kind of website that thrives on lots of visitors, however, will want to use SEO to increase the number of people who visit the website.

There are several methods used within SEO, the most important of which include keyword optimization and HTML tag optimization. These methods, along with high usability—defined as how useful a site is to the visitor—make up the practices of SEO. Each of these practices serves as one way that SEO practitioners can utilize to gain visitors through search engines. Alone, these practices might make modest gains in page rank, but together, the various SEO methods can dramatically affect traffic. Unfortunately, there are no guarantees for increasing traffic due to the increasing popularity of SEO practices and changing search engine technology.

Search engines are notoriously secretive about their page ranking algorithms and policies. Some information is public knowledge and some is pure speculation on the part of SEO and search engine experts. There are plenty of reasons why search engines would want to keep ranking information secret. First, consider how search engines functioned a decade or more ago and to understand what can happen when people exploit search engine algorithms. Unscrupulous marketers would use the weaknesses of search engine ranking methods in order to place their pages at the top of search engine rankings, even under keywords that had nothing to do with the website itself. Today’s search engines have beefed up their formulas, so to speak, and eliminated many of those problems. However, there are plenty of people willing to take advantage of any weaknesses in search engine algorithms, which is why this information isn’t always available to the general public.

There are many people that practice SEO for a living. Large companies that rely heavily on their websites, or companies that exist only online, often employ in-house SEO experts that can tailor a page to be friendly to search engines. Smaller websites can hire SEO consultants to go over and help optimize the client’s page for search engine usage. Even amateur webmasters can benefit from using SEO techniques in the pages they build. Using SEO techniques can be as simple and as complicated as the website owner wants depending on their time and budget constraints. There’s no definite “right” or “wrong” way to fully optimize a website.

There are also scams associated with SEO. Some consulting companies will make a big fuss about how SEO works, and claim that they can dramatically or even magically improve a site’s page ranking and visibility within a search engine. SEO is not magic. These companies can’t guarantee dramatic results because they’re not likely to happen right away, if at all. Some of these companies simply deal in providing an inferior product. They might guide a customer through spamming practices or not even give the customer an adequate service. Websites should be vigilant about the SEO consultants they hire for this reason.

Ultimately, having an expert in SEO is helpful because improving search engine visibility is a cost effective and useful way to gain visitors. With enough learning and practice, almost anyone can become an SEO expert. That’s what makes the expense or the trouble worth the hassle. So many people use search engines that not maintaining SEO standard may hurt a site’s ability to get visitors.

Clearpath Technology is a SEO Firm providing Link Building, Search Engine Optimization and Internet Marketing services. For more details, visit http://www.clearpathtechnology.com or visit physically at Clearpath Technology, 2nd & 3rd Floor, Anshul Plaza, Sector-10, Plot-8, Dwarka, New Delhi-110075, India. You can also call +91-9958844066 or toll free 1-877- 453- 8080.